
Founders & Cat Parents on a Mission
Hi! We’re Tiff (a Leo) and Britt (a Capricorn) – two cat parents who believe that life is simply better with a feline (or three) by your side. We created It’s All About Cats because we know how overwhelming it can be to find reliable advice, the best cat products, and trustworthy resources for caring for our beloved furballs.

OUR VISION
To be the most trusted and beloved online resource for cat lovers worldwide — helping every cat live their best, happiest, and healthiest life.
OUR MISSION
Through insightful content, curated product recommendations, and a passionate community, we empower cat parents with the knowledge, tools, and support they need to care for their feline friends confidently.
(Have a cat? You’ve already got an honorary membership to our team!)

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It’s All About Cats FAQ
What is It’s All About Cats?
It’s All About Cats is the go-to resource for cat lovers, new cat parents, and prospective adopters. We provide insightful cat care tips, product recommendations, and adoption resources — all while building a passionate community of feline enthusiasts.
Who is behind It’s All About Cats?
Our founders are lifelong cat parents who created this space to help others navigate cat ownership with confidence. Backed by research, personal experience, and a love for all things feline, we’re here to share knowledge, joy, and support.
How can It’s All About Cats help new cat parents?
From choosing the right food to litter box training, we cover everything new cat owners need to know. Check out our Cat Care Corner for must-read articles on caring for your furry friend!
Do you recommend cat products?
Yes! We handpick and review the best cat products, from food and litter to toys and furniture, to ensure your feline gets the best. Many of our recommendations come from personal experience and are paw-approved by our in-house Cat Crew. Affiliate links and sponsored content help keep the lights on at Cats – and the Meows fed, along with ensuring we’re able to donate our time working with rescues and shelters. We’re committed to visibility, so any and all affiliate or sponsored content is visibly labeled as such to prevent any confusion, and don’t worry – we’d never recommend any item that we wouldn’t purchase ourselves. See our latest recommendations in Feline Finds.
Do you work with shelters and rescues?
We’re firm supporters of cat rescue and want to support local rescues and shelters as much as possible. The Cat Crew is dedicated to providing adoption resources and tools to help connect future pet parents with local organizations. Involved in rescue? We’d love to help! Reach out to book a time to discuss how we can help your cats – don’t worry, all collaboration with pet shelters and rescues is free and completely volunteer-based. We just want to save as many cats as possible :).
How can I stay updated with your latest content?
Join our email newsletter list to get the latest cat care tips, product recommendations, and exclusive content delivered straight to your inbox!
Can I suggest a topic or ask a question?
Yes! We love hearing from fellow cat lovers. If there’s a topic you’d like us to cover, feel free to contact us or send us a message on social media.
Do you collaborate with brands or accept sponsorships?
Yes! We’re open to partnerships with brands that align with our mission – high-quality and safe products. For us, the health, safety, and happiness of cats come first; business comes second. If you’re interested in collaborating, visit our Work With Us page for more details.

