Affiliate Disclosure & Sponsorship Policy
Last Updated: February 5, 2025
At It’s All About Cats (“we,” “our,” “us”), transparency is a top priority. This Affiliate Disclosure & Sponsorship Policy explains how we engage in affiliate marketing, sponsorships, and collaborations. It is designed to comply with regulations in the United States (FTC Guidelines), European Union (GDPR, Digital Services Act), and the United Kingdom (ASA, CMA guidelines).
1. Affiliate Links & Commissions
Some links on our website are affiliate links, meaning we may earn a commission if you make a purchase through these links. This comes at no additional cost to you. These commissions help support the maintenance and operation of our Site.
- We only recommend products and services we believe in and that align with our mission.
- Clicking an affiliate link does not affect the price you pay.
- Our affiliate relationships do not influence the content, reviews, or recommendations we provide.
1.1. Amazon Affiliate Program
We participate in the Amazon Services LLC Associates Program, which allows us to earn advertising fees by linking to Amazon.com and affiliated sites. As an Amazon Associate, we earn from qualifying purchases.
2. Sponsored Content & Paid Collaborations
We may work with brands through sponsored posts, reviews, guest articles, or other paid partnerships. Sponsored content will always be clearly disclosed at the beginning of the post with a statement such as:
“This post is sponsored by [Brand Name]. However, all opinions expressed are our own.”
- We only collaborate with brands that align with our values and audience interests.
- Sponsored content is always clearly labeled as such.
- Compensation may be monetary or in the form of free products/services.
3. Product Reviews & Gifted Items
Sometimes, we receive free products or services from companies for review purposes. Receiving a product does not guarantee a positive review. We provide honest opinions based on our firsthand experience.
If a product was provided to us for free, we will clearly disclose this information in the review.
4. Advertising & Third-Party Links
We may display third-party advertisements on our website. Clicking on these ads may result in us earning a commission. However:
- We do not control the content of third-party ads.
- We encourage users to review the privacy policies and terms of any third-party websites they visit.
5. Compliance with Global Regulations
We adhere to the following consumer protection regulations:
5.1 United States (FTC Compliance)
- We follow the Federal Trade Commission (FTC) guidelines on endorsements and testimonials.
- Disclosures are placed in prominent locations (e.g., beginning of a post or near affiliate links).
- We do not make misleading claims about products or services.
5.2 European Union (GDPR & Digital Services Act)
- Affiliate links and sponsored content are disclosed in a clear and unambiguous manner.
- Users in the EU have the right to opt out of targeted advertising through cookie preferences.
- We comply with the Digital Services Act, ensuring transparency in online advertising.
5.3 United Kingdom (ASA & CMA Compliance)
- We comply with Advertising Standards Authority (ASA) guidelines.
- We follow Competition and Markets Authority (CMA) rules on endorsements and fair competition.
6. Your Choices & Questions
We value transparency and want you to make informed decisions. If you have any questions about our affiliate relationships or sponsorships, please contact us at:
Thank you for supporting It’s All About Cats! Your trust means everything to us. 🐱